Penny Crow

TeHA President
CEO, Operational Strategies

As the CEO of Operational Strategies, Penny leads the strategy team providing strategic counsel, planning and operational support for companies and organizations looking for intentional change. Penny created PILLARS© to teach leaders to think objectively about their organizations in order to apply effective strategy. Penny holds a BS in health information management from Texas State University. She is a Registered Health Information Administrator. Her MS work is in Industrial and Organizational Psychology and she is currently pursuing a doctorate in Industrial and Organizational Psychology; both from Capella University. Penny’s research is in strategic thinking as an acquired skill versus a leadership trait.

Penny’s expertise and strategies have evolved through a career of leading and directing healthcare organizations through the ever changing regulations and standards. She has managed rural size hospitals and practices to large hospitals and large physician groups. She has been consulting since 1996. Penny has a personal interest in healthcare legislation which has resulted in interactions with state and national healthcare initiatives. In addition, Penny has served as President of NMHIMA. She has been active in national Hill Day promoting the ICD10 adoption and migration.

Penny is an experienced health information administrator with a record of consistent accomplishment in directing projects, quality management, risk management, health information management operations, and healthcare administration. She has extensive experience in revenue cycle management, compliance, documentation education programs, electronic record implementation projects, strategic planning, and operational assessments. Penny is one of the few RHIAs in the country with both hospital and practice management experience.

Penny has consulted with organizations such as the University of Texas Health Information Technology Program, Hays Caldwell Women’s Center, Kaiser Permanente, Group Health, University of New Mexico Hospital, Adventist Health System, DePuy Orthopedics, AT&T, and NCO Financial. She is a contract corporate trainer and consultant for the University of Texas Professional Development Center.

A Central Texas native, Penny is currently active in her community serving as President of the Board for Emerson Foundation, a non-profit serving children, and an active member of Seton Fifty–a fundraising committee for a new teaching hospital in Austin. She and her husband live in Round Rock, TX.

Her professional affiliations include Society for Industrial and Organizational Psychologists, American Health Information Management Association, Medical Group Management Association, Health Information Management Systems Society and Society for Human Resource Management.

Nora Belcher

TeHA Executive Director

Nora Belcher is the Executive Director of the Texas e-Health Alliance, a non-profit advocacy group that she started in 2009 to give health information technology stakeholders a voice in public policy. The Texas e-Health Alliance serves as the state’s leading advocate, from local communities to the national level, for the use of information technology to improve the health care system for patients. Prior to starting the Alliance, Ms. Belcher worked in the private sector as a consultant advising health information technology companies on how to do business with government. She also served in Governor Perry’s office for five years as deputy director in the Governor’s Office of Budget, Planning and Policy, where she was responsible for managing the policy and budget issues for the Texas health and human services system. Ms. Belcher holds a bachelor’s degree in government from the University of Texas at Austin and owns a hardcover, autographed, first printing, first edition of Game of Thrones.